iphone4casessite: Making Money Tips

Not making money as a YouTube partner? Here are some tips from YouTube itself

YouTube hosted a live event today to help partners get the most out of their YouTube revenue.

Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.

Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.

Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.

A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.

Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.

A few points to take away

Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.

Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.

YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.

Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.

Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.

Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.

YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.

Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos

There’s a lot of buzz about small business funding these days. The issue has become a major one not only in the small business community but also among government leaders. It’s certain that finding the funds for your small business venture, especially until cash flow becomes regular, is a challenge every small business owner or entrepreneur faces. If you’re facing this issue, we hope the resources below will help. If there is a creative way you have dealt with this issue yourself, please let us know in the comment section below. We would love to hear.

Basics

Four tips for raising cash. Raising money for your business venture is always a challenge and more so in a challenging economic climate. But tough times shouldn’t stop a determined entrepreneur from getting under way…whether investment is easy to come by or not. Open Forum

Praying for the help of angels. This simple post gives first-time entrepreneurs a detailed overview of the angel investor’s world. But more importantly, it takes a look at why angels invest and the kinds of businesses they prefer to invest in. If you’re seeking investment for your business start-up, it’s best to know what invest are looking for…including angels. The Smart Startup

Policy

U.S. program brings entrepreneurs/investors together. Venture capital investor Brad Feld talks about the newly unveiled Startup America Partnership as proof Washington “gets it” when it comes to promoting entrepreneurship. While we’re sure any program putting entrepreneurs and investors together can’t be all bad, a look at lowering taxes and revisiting the potentially harmful healthcare law would help as much as investment Brad. Feld Thoughts

Startup America boosts funding. Another post celebrates the federal program aiming at putting together entrepreneurs with investors. Here Aneesh Chopra, United States Chief Technology Officer, explains and praises the program. Getting funding to startups has become a major focus of government policy, but how will this translate to the broader small business community? Tech Crunch

Startups

New startup aims at providing capital for small business. A new company is trying to automate the loan process allowing small businesses to get an evaluation then apply for funding online. In essence, On Deck Capital takes the classic business approach of finding a problem and solving it. In this case, the problem is finding a better way to get investment for other small businesses. DealBook

Trends

Groundhog Day predictions. Yes, Punxsutawney Phil, the famous groundhog, made his own predictions for the length of winter and the coming of Spring, but small business experts are making their own predictions too. Here are five small business predictions for Spring from a variety of sources, not surprisingly a few touching upon small business funding and its availability. Business News Daily

Small businesses get more credit card offers. Credit card companies will be making more offers to small businesses, according to recent media reports. But could entrepreneurs be too worried about taking on extra debt to take advantage of this opportunity? Read Rieva Lesonsky’s detailed overview of this new funding option and what it means. Small Business Trends

Resources

A whole new fundraising frontier. Could social media be the next frontier for small business fundraising in the same way that it has been for marketing and networking? Enter Kickstarter and other similar sites that turn to online communities as a way of funding projects. Could it be right for your funding needs? Open Forum

Raising capital: a how-to guide. Putting together funding for a small business has never been easy. Still it can be one of the most important skills an entrepreneur possesses. Still, getting started with the fundraising process for your small business is not rocket science. Here are some basic steps to get you started. Open Forum

News

Is small business funding still plagued by discrimination? A settlement as a result of a discrimination suit filed against the U.S. Small Business Administration has apparently still not resolved the issue of whether the federal agency is bias toward minority applicants for business funding. What’s your take on whether the federal loan program could be impeding investment in small business especially in minority or under-served communities? NYTimes

From Small Business TrendsSmall Business News: Small Business Funding Facts

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iphone4casessite

Tuesday, February 15, 2011

Making Money Tips

Not making money as a YouTube partner? Here are some tips from YouTube itself

A few points to take away

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

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Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

Iowa GOP, Fox <b>News</b> set presidential debate for week before Iowa <b>...</b>

Enroth in, Lalime to back up - Sabres Edge - Blogs - The Buffalo <b>News</b>

Experiments In Realtime <b>News</b>: The Eqentia Streams

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